{"title":"Wise Owl Purples","description":"\u003cp\u003eShop Wise Owl purple paint colors, from soft lavender-gray to deep plum, across available paint lines.\u003c\/p\u003e\u003cp\u003eChoose a color to view available paint lines and sizes. Colors can vary with screen and lighting.\u003c\/p\u003e","products":[{"product_id":"wise-owl-chalk-synthesis-paint-plum-velvet","title":"Wise Owl Chalk Synthesis Paint – Plum Velvet","description":"\u003cp\u003eWise Owl Chalk Synthesis Paint in Plum Velvet is a clay-based mineral, chalk-style paint for furniture, cabinets, and creative projects. Its smooth application suits layered, blended, or distressed finishes.\u003c\/p\u003e\u003cp\u003eChoose pint (16 oz), quart (32 oz), or gallon (128 oz). Protect your finished project with a compatible Wise Owl finishing product. Screen colors can vary; use the swatch as a guide.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eThis clay-based mineral paint creates a matte finish with rich pigment and self-leveling application. Use it for furniture makeovers, blended colors, layered finishes, or distressed details. It can be used on properly prepared wood and previously painted or stained furniture; smooth surfaces need extra preparation for adhesion.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eClean away grease, wax, and grime before sanding. Rinse off cleaner completely and let the surface dry. Remove loose or peeling finishes, scuff sand slick areas, and remove sanding dust.\u003c\/li\u003e\n\u003cli\u003eUse Wise Owl Stain Eliminating Primer where bonding or stain blocking is needed, especially under light colors or on tannin-prone woods such as cherry, mahogany, and red oak. Follow the primer's drying directions.\u003c\/li\u003e\n\u003cli\u003eStir thoroughly, including the bottom of the can, and pour a working amount into a separate container. Brush on even coats, allowing the paint to dry between coats. A slightly damp synthetic brush can help reduce drag with Chalk Synthesis Paint.\u003c\/li\u003e\n\u003cli\u003eOnce dry, add your desired distressing or decorative finish. Protect the paint with a compatible Wise Owl finish such as Varnish, furniture wax, or hemp oil, selected for your project. When using Varnish, wait at least 24 hours after painting before applying it.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eCoverage and curing\u003c\/h3\u003e\u003cp\u003eApproximate coverage is 80 square feet per pint or 160 square feet per quart; surface texture and the number of coats affect how much you need. A protective topcoat is required. Allow approximately 30 days for the paint to cure, and follow the chosen finish's cure time before heavy use. Dry to the touch does not mean fully cured.\u003c\/p\u003e\u003ch3\u003eComplete Your Project\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/collections\/cleaning-prep\"\u003e\u003cstrong\u003eShop Cleaning \u0026amp; Prep →\u003c\/strong\u003e\u003c\/a\u003e   |   \u003ca href=\"\/collections\/wise-owl-varnish\"\u003e\u003cstrong\u003eShop Wise Owl Varnish →\u003c\/strong\u003e\u003c\/a\u003e   |   \u003ca href=\"\/collections\/brushes-tools\"\u003e\u003cstrong\u003eShop Brushes \u0026amp; Tools →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eNeed help choosing a system? Read our \u003ca href=\"\/blogs\/furniture-painting\/which-furniture-paint-wise-owl-dixie-belle-fusion\"\u003e\u003cstrong\u003eFurniture Paint Comparison Guide\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Wise Owl Paint","offers":[{"title":"Pint (16 oz)","offer_id":50351758278848,"sku":"93183.08","price":32.49,"currency_code":"USD","in_stock":true},{"title":"Quart (32 oz)","offer_id":50351758311616,"sku":"93183.04","price":46.49,"currency_code":"USD","in_stock":true},{"title":"Gallon (128 oz)","offer_id":50351758344384,"sku":"93183.01","price":153.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/2640\/5056\/files\/wise-owl-plumvelvet-swatch_683bf406-fd11-45de-bc74-f773ef0d9594.jpg?v=1790554072"},{"product_id":"wise-owl-one-hour-enamel-plum-velvet","title":"Wise Owl One Hour Enamel – Plum Velvet","description":"\u003cp\u003eWise Owl One Hour Enamel Paint in Plum Velvet is a self-leveling, durable satin enamel for cabinets, doors, trim, and furniture.\u003c\/p\u003e\u003cp\u003eChoose quart (32 oz) or gallon (128 oz). Prepare the surface before painting; Wise Owl recommends its Stain Eliminating Primer for strong adhesion. Screen colors can vary, so review the swatch and project photos.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eThis fast-drying acrylic enamel combines color and a built-in protective topcoat in a self-leveling satin finish. Its abrasion resistance makes it a practical choice for cabinets, doors, trim, and furniture, with interior and exterior use on properly prepared surfaces.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eRemove grease, oil, wax, and loose finish. Rinse away all cleaner and let the surface dry thoroughly. Scuff sand glossy or slick surfaces, then remove the dust with a lint-free cloth. Avoid wax-impregnated tack cloths.\u003c\/li\u003e\n\u003cli\u003eWise Owl recommends two coats of its Stain Eliminating Primer. Allow 4–6 hours after each primer coat; after the final coat, allow at least 6 hours or overnight before painting. Cabinets, tile, and floors should always be primed.\u003c\/li\u003e\n\u003cli\u003eStir well; do not shake. Apply at least two thin, even coats using a dry synthetic brush, a suitable short-nap roller, or a sprayer. Keep a wet edge, watch for runs, and avoid repeatedly brushing paint that has begun to set.\u003c\/li\u003e\n\u003cli\u003eAllow about 2 hours before recoating, and longer if the coating has not dried. Temperature, humidity, and application thickness affect drying.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eCoverage, finish, and cure\u003c\/h3\u003e\u003cp\u003eCoverage is approximately 400 square feet per gallon, depending on the surface and application. The built-in topcoat means a separate clear finish is generally unnecessary for standard projects. Do not wax over One Hour Enamel. Wise Owl recommends Satin One Hour Enamel Clear for demanding floor or countertop applications, particularly light colors, heavy traffic, or frequent spills; do not use a matte finish on floors.\u003c\/p\u003e\u003cp\u003eAllow approximately 14 days for full cure. The name does not mean the finish is fully cured in one hour. Treat freshly painted surfaces gently and avoid heavy wear and prolonged moisture during curing. Do not use clear shellac beneath One Hour Enamel.\u003c\/p\u003e\u003ch3\u003eComplete Your Project\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/collections\/cleaning-prep\"\u003e\u003cstrong\u003eShop Cleaning \u0026amp; Prep →\u003c\/strong\u003e\u003c\/a\u003e   |   \u003ca href=\"\/collections\/wise-owl-paint\"\u003e\u003cstrong\u003eShop Wise Owl Primer \u0026amp; Paint →\u003c\/strong\u003e\u003c\/a\u003e   |   \u003ca href=\"\/collections\/brushes-tools\"\u003e\u003cstrong\u003eShop Brushes \u0026amp; Tools →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eFor the best system, we recommend proper prep and the appropriate Wise Owl primer before One Hour Enamel.\u003c\/p\u003e","brand":"Wise Owl Paint","offers":[{"title":"Quart (32 oz)","offer_id":50351764930752,"sku":"96183.04","price":57.49,"currency_code":"USD","in_stock":true},{"title":"Gallon (128 oz)","offer_id":50351764963520,"sku":"96183.01","price":153.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/2640\/5056\/files\/wise-owl-plumvelvet-swatch_aee1cdc6-8f0f-4609-a095-e9de5d96a4e2.jpg?v=1790554088"},{"product_id":"wise-owl-one-hour-ceramic-mulberry","title":"Wise Owl One Hour Ceramic – Mulberry","description":"\u003cp\u003eWise Owl One Hour Ceramic Paint in Mulberry is a matte interior wall paint formulated with ceramic technology for stain resistance.\u003c\/p\u003e\u003cp\u003eChoose quart (32 oz) or gallon (128 oz). Apply to properly prepared interior walls with a brush, roller, or sprayer according to Wise Owl directions. Screen colors can vary; review the swatch before choosing.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eOne Hour Ceramic is a 100% acrylic interior wall paint made with ceramic microsphere technology for stain resistance and a scrubbable matte finish. Its low-sheen surface helps soften the appearance of wall imperfections, while the self-leveling formula supports smooth, even application. Choose this line for interior walls; it is not an exterior paint.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eStart with a clean, dry, dull surface. Remove dust, grime, loose paint, and debris, and prepare any repairs before painting.\u003c\/li\u003e\n\u003cli\u003eThe formula is self-priming on most drywall, cured plaster, and masonry surfaces. Bare wood or metal needs Wise Owl Stain Eliminating Primer; use an appropriate primer wherever stain blocking or additional bonding is needed.\u003c\/li\u003e\n\u003cli\u003eStir thoroughly before use. Apply with a brush, roller, or sprayer. Wise Owl recommends a 9-inch roller with a 3\/8-inch nap for optimal results.\u003c\/li\u003e\n\u003cli\u003eApply evenly, working from unpainted into painted areas and maintaining a wet edge. Allow approximately 1–2 hours before recoating, depending on the color, climate, and application.\u003c\/li\u003e\n\u003cli\u003eClean painting tools with soap and water after use.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eCoverage and useful tips\u003c\/h3\u003e\u003cp\u003eApproximate coverage is 350–400 square feet per gallon. Porous or textured walls and additional coats increase paint requirements. For spray application, the manufacturer allows water thinning up to one pint per gallon; follow your sprayer's instructions. This is a finished matte wall coating, not the Chalk Synthesis furniture-paint system. Follow the current label for care and curing guidance.\u003c\/p\u003e\u003ch3\u003eComplete Your Project\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/collections\/wise-owl-one-hour-ceramic\"\u003e\u003cstrong\u003eShop One Hour Ceramic →\u003c\/strong\u003e\u003c\/a\u003e   |   \u003ca href=\"\/collections\/brushes-tools\"\u003e\u003cstrong\u003eShop Brushes \u0026amp; Tools →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eLearn more in our \u003ca href=\"\/blogs\/furniture-painting\/wise-owl-one-hour-ceramic-wall-paint-guide\"\u003e\u003cstrong\u003eWise Owl One Hour Ceramic Guide\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Wise Owl Paint","offers":[{"title":"Quart (32 oz)","offer_id":50351775580352,"sku":"CR96R114.04","price":41.49,"currency_code":"USD","in_stock":true},{"title":"Gallon (128 oz)","offer_id":50351775613120,"sku":"CR96R114.01","price":121.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/2640\/5056\/files\/wise-owl-mulberry-swatch_53186ba7-2461-4a2c-97b4-b1b98dc444da.jpg?v=1790554123"},{"product_id":"wise-owl-one-hour-ceramic-once-upon-a-time","title":"Wise Owl One Hour Ceramic – Once Upon a Time","description":"\u003cp\u003eWise Owl One Hour Ceramic Paint in Once Upon a Time is a matte interior wall paint formulated with ceramic technology for stain resistance.\u003c\/p\u003e\u003cp\u003eChoose quart (32 oz) or gallon (128 oz). Apply to properly prepared interior walls with a brush, roller, or sprayer according to Wise Owl directions. Screen colors can vary; review the swatch before choosing.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eOne Hour Ceramic is a 100% acrylic interior wall paint made with ceramic microsphere technology for stain resistance and a scrubbable matte finish. Its low-sheen surface helps soften the appearance of wall imperfections, while the self-leveling formula supports smooth, even application. Choose this line for interior walls; it is not an exterior paint.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eStart with a clean, dry, dull surface. Remove dust, grime, loose paint, and debris, and prepare any repairs before painting.\u003c\/li\u003e\n\u003cli\u003eThe formula is self-priming on most drywall, cured plaster, and masonry surfaces. Bare wood or metal needs Wise Owl Stain Eliminating Primer; use an appropriate primer wherever stain blocking or additional bonding is needed.\u003c\/li\u003e\n\u003cli\u003eStir thoroughly before use. Apply with a brush, roller, or sprayer. Wise Owl recommends a 9-inch roller with a 3\/8-inch nap for optimal results.\u003c\/li\u003e\n\u003cli\u003eApply evenly, working from unpainted into painted areas and maintaining a wet edge. Allow approximately 1–2 hours before recoating, depending on the color, climate, and application.\u003c\/li\u003e\n\u003cli\u003eClean painting tools with soap and water after use.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eCoverage and useful tips\u003c\/h3\u003e\u003cp\u003eApproximate coverage is 350–400 square feet per gallon. Porous or textured walls and additional coats increase paint requirements. For spray application, the manufacturer allows water thinning up to one pint per gallon; follow your sprayer's instructions. This is a finished matte wall coating, not the Chalk Synthesis furniture-paint system. Follow the current label for care and curing guidance.\u003c\/p\u003e\u003ch3\u003eComplete Your Project\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/collections\/wise-owl-one-hour-ceramic\"\u003e\u003cstrong\u003eShop One Hour Ceramic →\u003c\/strong\u003e\u003c\/a\u003e   |   \u003ca href=\"\/collections\/brushes-tools\"\u003e\u003cstrong\u003eShop Brushes \u0026amp; Tools →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eLearn more in our \u003ca href=\"\/blogs\/furniture-painting\/wise-owl-one-hour-ceramic-wall-paint-guide\"\u003e\u003cstrong\u003eWise Owl One Hour Ceramic Guide\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Wise Owl Paint","offers":[{"title":"Quart (32 oz)","offer_id":50351775908032,"sku":"CR96R103.04","price":41.49,"currency_code":"USD","in_stock":true},{"title":"Gallon (128 oz)","offer_id":50351775940800,"sku":"CR96R103.01","price":121.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/2640\/5056\/files\/wise-owl-onceuponatime-swatch_d3d524fa-21da-4bc0-b44a-85864accefbd.jpg?v=1790554124"},{"product_id":"wise-owl-one-hour-ceramic-plum-velvet","title":"Wise Owl One Hour Ceramic – Plum Velvet","description":"\u003cp\u003eWise Owl One Hour Ceramic Paint in Plum Velvet is a matte interior wall paint formulated with ceramic technology for stain resistance.\u003c\/p\u003e\u003cp\u003eChoose quart (32 oz) or gallon (128 oz). Apply to properly prepared interior walls with a brush, roller, or sprayer according to Wise Owl directions. Screen colors can vary; review the swatch before choosing.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eOne Hour Ceramic is a 100% acrylic interior wall paint made with ceramic microsphere technology for stain resistance and a scrubbable matte finish. Its low-sheen surface helps soften the appearance of wall imperfections, while the self-leveling formula supports smooth, even application. Choose this line for interior walls; it is not an exterior paint.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eStart with a clean, dry, dull surface. Remove dust, grime, loose paint, and debris, and prepare any repairs before painting.\u003c\/li\u003e\n\u003cli\u003eThe formula is self-priming on most drywall, cured plaster, and masonry surfaces. Bare wood or metal needs Wise Owl Stain Eliminating Primer; use an appropriate primer wherever stain blocking or additional bonding is needed.\u003c\/li\u003e\n\u003cli\u003eStir thoroughly before use. Apply with a brush, roller, or sprayer. Wise Owl recommends a 9-inch roller with a 3\/8-inch nap for optimal results.\u003c\/li\u003e\n\u003cli\u003eApply evenly, working from unpainted into painted areas and maintaining a wet edge. Allow approximately 1–2 hours before recoating, depending on the color, climate, and application.\u003c\/li\u003e\n\u003cli\u003eClean painting tools with soap and water after use.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eCoverage and useful tips\u003c\/h3\u003e\u003cp\u003eApproximate coverage is 350–400 square feet per gallon. Porous or textured walls and additional coats increase paint requirements. For spray application, the manufacturer allows water thinning up to one pint per gallon; follow your sprayer's instructions. This is a finished matte wall coating, not the Chalk Synthesis furniture-paint system. Follow the current label for care and curing guidance.\u003c\/p\u003e\u003ch3\u003eComplete Your Project\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/collections\/wise-owl-one-hour-ceramic\"\u003e\u003cstrong\u003eShop One Hour Ceramic →\u003c\/strong\u003e\u003c\/a\u003e   |   \u003ca href=\"\/collections\/brushes-tools\"\u003e\u003cstrong\u003eShop Brushes \u0026amp; Tools →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eLearn more in our \u003ca href=\"\/blogs\/furniture-painting\/wise-owl-one-hour-ceramic-wall-paint-guide\"\u003e\u003cstrong\u003eWise Owl One Hour Ceramic Guide\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Wise Owl Paint","offers":[{"title":"Quart (32 oz)","offer_id":50351776301248,"sku":"CR96183.04","price":41.49,"currency_code":"USD","in_stock":true},{"title":"Gallon (128 oz)","offer_id":50351776334016,"sku":"CR96183.01","price":121.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/2640\/5056\/files\/wise-owl-plumvelvet-swatch_018668de-fc25-424f-8101-81cfd6c3d524.jpg?v=1790554125"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/2640\/5056\/collections\/wise-owl-plumvelvet-swatch_683bf406-fd11-45de-bc74-f773ef0d9594.jpg?v=1790564369","url":"https:\/\/thecanterburycreative.com\/collections\/wise-owl-purples\/wise-owl.oembed","provider":"Canterbury Creative ","version":"1.0","type":"link"}